BAC Agility Projects presents:
Formidable Fragments: Breaking Down the Cult of Cute

October 8 – November 20, 2016
Opening Reception: Saturday, October 8, 6 - 8 pm

 Kathy Aoki, Hello Kitty Monument: Morning in June, photo by Kari Orvik

 Kathy Aoki, Hello Kitty Monument: Morning in June, photo by Kari Orvik

For this solo exhibition Kathy Aoki will create an installation that addresses the worldwide obsession with Hello Kitty and other “super cute” commercial ventures that have dominated the market targeting young girls. For the Berkeley Art Center, Aoki will create a museum space devoted to the fictitious Hello Kitty Monument with large scale artifacts, an interactive map, and both audio- and video-based works. In addition to raising key questions about unhealthy/unaffordable obsessions with cuteness, Aoki’s displays will comment on the high-tech housing crisis and exhibition sponsorship.

Kathy Aoki addresses gender and pop-culture issues through approachable visual formats with a twist of humor. Installations of her current work are often presented in an ersatz museum context with “educational” fictive labels in convincing language. The museum framework provides a familiar format that is inviting rather than confrontational. 

Aoki’s work can be found in major collections across the U.S. such as the New York Metropolitan Museum of Art, the Pennsylvania Academy of the Fine Arts, the Harvard University Art Museums, and the Fine Arts Museums of San Francisco. Past awards include fellowships from the MacDowell Colony (NH), the Headlands Center for the Arts (CA), and the Frans Masereel Centrum (Belgium). Aoki lives and works in the Silicon Valley where she is an Associate Professor of Studio Art at Santa Clara University.