House of Who and BAC present

Branding for Artists with ArtistCEO Shannon DeJong
How to define your art without losing your soul

Saturday, February 24, 1 - 4 pm
$30 for BAC Members / $40 Nonmembers (space limited)

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Branding isn’t just for big corporations. Entrepreneurs, celebrities, professionals—and yes, artists too—can benefit from learning how to express their unique value to the world. If you are wondering how to use your truth as an artist to enhance your reputation, build a community, and achieve your goals as a professional artist - you’ll want to sign up for this talk.

At Branding for Artists,  you will:

  • Discover a personal brand essence that is authentic and true to you
  • Distill your story into a powerful 3-5 sentence elevator pitch
  • Articulate and communicate your 1 essential marketing message
  • Learn tips to market your new brand with integrity

Join artist and brand expert Shannon DeJong in this exciting, hands-on workshop and leave with a new lease on your art career!

Shannon DeJong is CEO of House of Who, Inc., a brand arthouse and agency based in Berkeley, California. As a brand professional, Shannon’s career has spanned brand naming and strategy across the Fortune 500. As an artist herself, Shannon created The Foundry, a place for artist studios and a quarterly arts salon with exploratory and experimental art of all disciplines. She was Executive Director of Berkeley-based theater Waterfront Playhouse & Conservatory from Fall 2015- Spring 2017. She is a working artist with recent acting credits including Laughing Wild by Christopher Durang. Shannon is also co-producer and protagonist in ArtistCEO, a true-story narrative podcast asking the question: Can business and art live in harmony?

Composing Together
Saturday, March 10, 3 pm

Sliding donation $5-20

Collaborate with composers to create music that amplifies the meaning and power of words. Poet Alan Bern and professional musicians will lead step-by-step activities to compose unique, expressive poetry and then pair it with music that fits the mood. Brings everyone's voice to the table and the stage by using poetry to explore issues of self-identity, relationships with nature, our place in the world, and silly things that just make us feel good. All funds donated to the BAC by the performers. More info at

Poetry Reading and Panel Discussion
Sunday, March 11, 3:00 pm

Free and open to the public

Enjoy poetry readings by members of a North Berkeley writing group: Rebecca Radner, Glenn Ingersoll and Alan Bern. Special guest John Altman, Santa Barbara translator, will read from his translations of Neruda. After the reading, the poets will talk about marketing and publishing, sharing stories about their own struggles, pet peeves, and delights. Q & A and discussion will follow: audience participation will be most welcome.

John Altman lives in Santa Barbara. He writes and translates poetry in English and Spanish. His translation of Section III — Los Conquistadores from Pablo Neruda’s Canto General will be published in 2018 by Modoc Books. 

Alan Bern is a poet, short story writer, and performer. He has two books published by Fithian Press: No no the saddest (2004) and Waterwalking in Berkeley (2007). His third book, greater distance and other poems, with design and illustrations by Robert Woods, was released by Lines & Faces in 2015. Alan worked for over 15 years in the commercial printing industry. He became a librarian in 1992 and is now a Children’s Librarian at Berkeley Public Library. 

Rebecca Radner is a writer and editor who has lived in the Bay Area most of her life. She now lives in Berkeley.  A volume of her poetry, What you least expect—selected poems 1980-2011, was published in 2011 by Class Action Ink.  Her work has also appeared in Harvard Magazine, Tricycle: The Buddhist Review, The Iowa Review, The New England Review, The Journal of Popular Culture, ArtWeek, Inquiring Mind, What Book!? Buddha Poems from Beat to HipHop, and other publications. For over twenty years she reviewed books regularly for The San Francisco Chronicle and other periodicals.  She has given poetry readings in a number of Bay Area venues.

Glenn Ingersoll has been writing poetry seriously since turned on to it by a California Poets-in-the-Schools class at his high school in 1982. In the years since he's had work in magazines (SeventeenExquisite CorpsePoetry East) and ezines (Cortland ReviewThe Opiate), and has published two chapbooks, City Walks (1999) and Fact (2013). He currently hosts the reading and interview series Clearly Meant at the Claremont Branch of the Berkeley Public Library. Glenn keeps two blogs, one on his reading http://dareiread. and one on his writing

Divining Triptychs: Printmaking, Dance, and Poetry Across Millennia
works by Robert Woods, Lucinda Weaver, and Alan Bern

Live performances: 
Friday, March 16, at 7:30 pm
Saturday, March 17, at 4:30 pm

$15 advance/$20 at the door; $10 BAC Members & youth under 18
(click on date to purchase) Doors open 30 min prior.

PACES: dance and poetry fit to the space is the collaborative performance company of Dancer & Choreographer Lucinda Weaver and Poet and Storyteller Alan Bern. Bern and artist Robert Woods have worked together under the imprint of Lines & Faces for over forty years. All three come together in this one-of-a-kind performance “Divining Triptychs: Printmaking, Dance, and Poetry across Millennia.”

Lucinda Weaver grew up dancing in Berkeley, California, with Ruth Hatfield. She studied at UC Berkeley with David Wood and in New York City, where she met Margaret Jenkins who invited her to be a founding member of the Margaret Jenkins Dance Company in San Francisco. She then lived in Europe where she worked and performed as a solo dancer/choreographer. Currently, she is on the guest faculty of the Accademia Teatro Dimitri, a physical theater university in Switzerland.